Step 2 - Measurement

The MPM Workshop defines metrics for drivers that must be measured. During step 2, we work with you to collect these metrics on an on-going basis. The J20.mobi™ and J20.data™ modules assist in the capture and collection of both qualitative and quantitative metrics.

Qualitative and Quantitative Data

Surveys of marketing employees, agencies, and channel partners is done through our J20.mobi tool - delivering end-to-end assessments of complex marketing programs. The web-based J20.mobi application is used by your employees, as well as employees from your partners and agencies who answer a 20 minute questionnaire adapted to their industry, programs, and responsibilities.

In addition to the qualitative survey data, our experts collect financial, sales, and marketing metrics from the various IT systems as well as the human stakeholders through web and mobile applications.

Data Transformation

Because metrics are collected from different sources - both internal and external to your organization - we process the data in order to merge everything into our secure servers. This allows our reporting tools to transform this data into actionable information, with the unique ability to provide both quantitative and qualitative data in the same report. This stored data is also available directly to your marketing team through our online reporting.

Step 3 - Manage

To find out how our data management expertise can help you, contact Christophe Meili here.