Step 1 - Value Driver Mapping

Jaree leads you through an efficient and in-depth process to identify and map your marketing activities. These activities, along with their targeted results, are linked to show a map leading to your business objectives - such as sales, market share, or profitability. At this stage, there are no actual metrics defined, but the mapping already shows where activities are clearly pulling in the same direction, and where there may be conflicts.

J20.driver™

An integrated module of the J20 MPM Suite™, J20.driver™ allows you to visualize these value drivers and define the exact metrics that are required to measure the value drivers. This step provides the foundation for automatic data capture and metrics reporting.

MPM Workshop

An excellent introduction to the J20 MPM Suite™ and our approach to Marketing Performance Management is a 1 day "MPM Workshop" where executives from your company work with Jaree consultants to map your organization's marketing activities with the overall objectives. The value is immediate, as it clearly portrays what your company is actually doing in the media, on-line, with sales and distribution channel partners, in support call centers and how all these activities lead your customers through a journey that ends with a purchase, a re-purchase or nothing at all!

Step 2 - Measurement

Contact Andy McGibbon here to be introduced to the MPM Workshop and start managing your marketing performance with Jaree.