Find the different press releases and articles concerning Jaree here.

Mar. 2010: Jaree keynote at the HP International Retailer Forum in Barcelona

Jaree's CEO presented to HP key retailers its findings on what winning retailers do differently and what it means for the consumer electronics industry.

Jan. 2010: Research Project on Structural Equation Modeling with the ETH

This collaboration between Jaree and the ETH Chair of Strategic Management and Innovation aims to develop and test a model which provides actionable information to marketing teams.

Nov. 2008: Taking the Measure of Marketing: Going Beyond BI to Measure and Manage Marketing Performance

In this article written for Business Intelligence, Christophe Meili (CEO and Founder of Jaree), Michael Guttman, and John Parodi discuss the importance of marketing performance management (MPM) in reaching the strategic goals of an enterprise.

April 2008: "Your gut feelings can be supported"

This interview from Swiss Equity Magazine with Christophe Meili discusses how “your gut feelings can be supported” using the tools and methodologies used in Jaree.

April 2008: Measure, Analyze, Decide

A complement to the interview from Swiss Equity Magazine, this excerpt provides a roadmap of Jaree’s development, along with some information on who our target clients are.

March 2008: Developing with MDA and EMF - A Real-Life Example

Written by Michael Guttman (CTO of Jaree) and Dr. Philipp Kutter (Chief Scientist of Jaree), demonstrates some of the technical background to Jaree’s implementation of open source Model Driven Architecture software.

March 2005: Jaree Closes 1st Round Financing

This press release announces the results of the first round of financing by Jaree.