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J20® enables companies such as HP to increase their marketing impact by 30% as they
Manage performance
•Analyze the J20 driver maps visually and identify what needs to change - fast.
•Make investment decisions based on metrics that forecast future performance.
•Focus and align teams on the high impact activities.
Measure marketing
•Collect and transform the mountains of data into performance indicators.
•Use qualitative data from consumers, channel partners and employees to explain results.
Link activities to results
•Link in visual driver maps the performance indicators, metrics and risk factors to business results.
•Align marketing tactics on the business objectives.
•Define the tangible metrics that quantify the marketing impact.
See how clients drive their business with J20...
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